Take a Sneak Peak.
Our creative libraries consist of print ads, ebooks, and more!
Save time. Save money. Increase profits.
Everything we do is customized to your Funeral Home, your location, your customers, the media they consume, and especially to your budget.
The Right Research
We identify people most likely to use your services. We know when they are ready to shop for pre-need services and when they pay attention to at-need ads.
The Right Messages
We know which messages work for your most-likely customers. Whether they are looking for the best service, the best price, or the deepest emotional connection.
The Right Place
We know where your most-likely customers go for trusted information: direct mail, community newspapers, social media, and more.
The Right Price
Advertising should meet your needs by increasing market share and loyalty while giving you a great return on your investment.
Our Proven Process for
Your Success
Shauna. Female. 64 years old. 2 grandchildren. Loves cycling and the theatre. Active on social media. Reads the community newspaper and listens to public radio. Wants to leave a legacy for her family.
For you, the Business Owner making a difference in your community.
At Novo, we understand Funeral Home marketing. We know how important it is to keep up with new digital trends, engage in your community, provide timely information to the right audience, and how to make people smile.
We start with research and use it to guide messages that speak to the heart. We’ve built a system that takes the pain out of marketing and produces the results you are looking for: greater brand awareness, higher satisfaction rates, more pre-need leads, increased market share and profits; but most importantly, more people who feel hope and peace of mind.
Let’s get started. Contact me today.
Stephen Wunderli, CEO Novo Creative Services
Stephen Wunderli is a dedicated storyteller. He creates ads and messages that connect your most-likely customers to your funeral home in meaningful ways.
First Things First
Let’s research and discover your ideal “Persona Group” to develop an effective and highly-targeted marketing message.
Our Services
Our clients are reporting more at-need inquiries, more pre-need leads, increased market share and profits, and lower marketing costs.
Persona Outreach
We sift through hundreds of data points to identify your most-likely pre-need and at-need families. We know what they do for entertainment, how religious they are, how much time they like to spend with their families, what kind of legacy they want to leave. Trim your ad budget to match your most likely customers.
Consulting
We work with hundreds of funeral homes. We know the best marketing practices of the most successful ones. We are happy to share insights with you.
Direct Mail
We work with the best vendors in the business to make sure you are targeting your most likely customers and not wasting money on those who don’t fit. Our creative services give you the professional look across all your marketing to magnify every message.
Digital Awareness
We know how to make sure you are found. There are literally trillions of bits out there on the Internet. We make sure you rise to the top in the search and stay there. We also know exactly where to place your ads so they are seen by your most likely customers.
Email Nurture Campaigns
We grow your email list and nurture it along so that when the time is right, they choose you for the services they want. Pre-need and at-need depend on trust. That relationship is built with consistent engagement, and email is proven to be the best way to achieve it. Check out our library of free eBooks to help grow your list.
Print Ads
We customize our ads to the most likely customer in your area. We create beautifully designed campaigns that are ongoing to give you a strong presence and communicate the quality of service you provide. Check out the library.
Printed Pieces
Every piece you hand out should reflect the quality you represent. Check out the library for the pieces that best reflect you.
Radio Ads
A good story, well told, is what holds attention. Radio is a great way to captivate your most likely customers. Our quality production makes listeners perk up and pay attention. Peruse our library of scripts and we’ll customize for you.
Video for Digital and TV
Video is the best way to connect emotionally with your most likely customers. Our creators are the best in the business. With tender stories and the best quality visuals, we elevate your Funeral Home above the rest. Our library has exactly what you are looking for.
What Our Clients Are Saying
Frequently Asked Questions
What makes the Novo marketing process so effective?
We do a deep dive into the research to understand the persona of your most likely customer. We then use our creative team to match the ads to your persona so they connect on an emotional level. And then we constantly test the performance of each ad and report back to you which ones work the best.
How much does it cost?
Everything we do is subscription based. No contracts. Scroll through the library, choose the ads you want, check out and you’re done. The newspaper or TV station will drop your logo onto the ad along with your contact info and you’re happy. If you want the benefit of all our research and the wisdom of our experience, sign up for the consulting portion of the subscription. We’ll recommend the ads that fit your personas. We’ll also help you with SEO and other digital options.
Are there different packages of services that I can choose from?
Yes. Check them out. We recommend funeral homes choose packages by the number of calls they get in a year. The more calls, the more marketing expertise you need.
How is marketing for the afterlife care industry different?
The same principles of good communication and customer service are still paramount. Marketing takes a softer approach since the decisions are so emotional. We’ve learned that staying hopeful, positive and reassuring is the best tone.
